• 1930 Charlotte Clark Mickey Mouse Doll
• 1931 Finger Paint
• 1932 Rockford Sock Monkey
• 1933 Kewpie Doll
• 1934 Buck Rogers Pocket Pistol
• 1935 Shirley Temple Doll
• 1936 Balsa Wood Model Sets
• 1937 Pedal Cars
• 1938 Red Ryder BB Gun
• 1939 Beach Ball
• 1940 Bubble Wand
• 1941 Tinkertoys
• 1942 Little Golden Books
• 1943 Pull Toy
• 1944 Army Toys
• 1945 Slinky
• 1946 Pennytoys
• 1947 Toy Instruments
• 1948 Tinymite Radio
• 1949 Cootie
• 1950 Chatter Teeth
• 1951 View Master
• 1952 Mr. Potato Head
• 1953 Whiffle Ball
• 1954 Pistol Set
• 1955 Betsy Wetsy
• 1956 Play-Doh
• 1957 Silly Putty
• 1958 Colorforms
• 1959 Barbie
• 1960 Etch A Sketch or Legos
• 1961 Slip 'n Slide or Etch-a-Sketch
• 1962 SuperBall or Lincoln Logs
• 1963 Easy Bake Oven or Duncan Yo-yos
• 1964 G.I. Joe
• 1965 Operation or Tonka Truck or G.I. Joe
• 1966 Twister or Sno-Cone Machine or Suzy Homemaker
• 1967 Battleship or Little People or Lite-Brite
• 1968 Hot Wheels or Lite Brite
• 1969 Snoopy Astronaut or Hot Wheels
• 1970 NERF Ball
• 1971 Weebles
• 1972 Big Wheel or Dawn Dolls or Uno
• 1973 Baby Alive or Shrinky Dinks or Skateboards
• 1974 Pong or Holly Hobbie or Dungeons & Dragons
• 1975 Pet Rocks or See'n'say
• 1976 The Green Machine or Stretch Armstrong or Cher doll
• 1977 Mattel Football or Paddington Bear or Star Wars action figures
• 1978 Simon or Star Wars figures or Hungry Hungry Hippos
• 1979 Atari 2600 or Strawberry Shortcake
• 1980 Rubik's Cube
• 1981 Smurfs or He-Man toys
• 1982 BMX bikes or Glo Worm or My Little Pony
• 1983 Cabbage Patch Kids
• 1984 Hacky Sack or Transformers
• 1985 Care Bears or Teddy Ruxpin
• 1986 Care Bears or Teddy Ruxpin or Koosh Ball
• 1987 Koosh ball or Jenga
• 1988 Super Mario Bros or Nintendo Entertainment System (NES)
• 1989 Game Boy
• 1990 Teenage Mutant Ninja Turtles action figures
• 1991 Pogs or Super Nintendo or Super Soaker
• 1992 Talking Barney or Trolls or The Super Nintendo Entertainment System (NES)
• 1993 Beanie Babies or Talkboy
• 1994 Mighty Morphin Power Rangers
• 1995 Beanie Babies or Pogs
• 1996 Tickle Me Elmo
• 1997 Tamagotchi
• 1998 Furby
• 1999 Pokémon
• 2000 Razor Scooter
• 2001 Bratz
• 2002 Beyblade
• 2003 Robosapien
• 2004 Nintendo DS
• 2005 Xbox 360
• 2006 Nintendo Wii or Sony PlayStation 3
• 2007 iPod Touch
• 2008 Elmo live
• 2008 Zhu Zhu Pets or WALL-E toys
• 2009 Mindflex or Nook or ZhuZhu Pets
• 2010 Apple iPad
• 2011 Let's Rock Elmo or LeapPad Explorer
• 2012 Wii U
• 2013 Big Hugs Elmo or Tekno the Robotic Puppy
• 2014 Elsa Doll or Frozen dolls
• 2015 Star Wars BB-8 toy droid
• 2016 NES Mini or Hatchimals
• 2017 Cozmo or L.O.L. Surprise!
• 2018 Boxer AI robot
• 2019 L.O.L. Surprise or 2-in-1 Glamper

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