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The Cult of McRib photograph by Jeffrey Sward
The Object of Obsession, the McRib sandwich, 2010 roolout. The McRib sandwich is marketed as a barbecue rib sandwich.  It is neither, although it is a sandwich. The McRib Patty consists of compressed and formed pork scraps, unrelated to any rib. The stripes on the meat patty are made by food coloring of different shades of brown. The color of the McRib patty before food coloring is applied is white. Faux cue. (mcri0068a)
The Cult of McRib
Copyright 2010 Jeffrey Sward

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